Lana Del Rey for H&M A/W campaign.

Check out the pictures for H&M‘s fall womenswear line featuring Lana Del Rey! She has been unveiled as the face and voice of H&M’s autumn/winter 2012 campaign.

H&M describes the collection modelled by the singer as “modern and feminine with a soft attitude”. The brand’s PR chief, Chloe Bowers, said: “We were looking for a style icon and singer to model our fall collection and Lana Del Rey was the perfect choice.

Not only will Lana be lending her sultry looks to H&M’s new autumn campaign, Lana will also be the soundtrack for the brand’s clothing commercial singing a cover of “Blue Velvet”.

Check out the collection below:

She shows off a little leg in a couple of pics, but Lana proves that flashing the flesh isn’t always the key to making jaws drop. You can watch the Blue velvet video for H&M here and too see more of the collection:

What a voice!!!

images: refinery29

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