What’s that jacket, Margiela?

H&M has confirmed an exclusive collaboration with Maison Martin Margiela for Autumn/Winter 2012.

You may not be familiar with that name but if you’re a fan of Jay-Z & Kanye West like I am, you would have heard it a few times on their Watch The Throne album. (hence the title ^^^ hehe)

The French fashion house has released a statement saying, “The democracy of our fashion has always been at the center of our creativity, and the collaboration with H&M allows us to push this instinct further. We will bring together the contrasting universes of the two houses in ways that will surprise all.” Ooooh, surprises! 😀 I’m just dreaming of what these two might come up with, I’ve still got 5 months to think about that because the collection is due to launch worldwide from November 15th.

The collection will include men’s and women’s range of ready-to-wear clothing and accessories and will go into about 230 H&M stores worldwide as well as online.

Naro Lokuruka in MMM sleeveless blazer

Rihanna In Maison Martin Margiela top

The Swedish retailer tweeted the announcement with a link to a video of a hand sketching a women’s sweater. It later added, “Of course @MMM_Official with H&M collection includes menswear!”  Take a look at both below.

Apparently Maison Martin Margiela is said to be a favorite of Michelle Obama and Lady Gaga which means if you love these two ladies, you can look like them for less! (yay you 🙂 )

And like I said before, Kanye West is a fan so even the men in our lives can get their Yeezy on.

Creative advisor for H&M, Margareta van den Bosch said“Maison Martin Margiela is one of the most important and influential fashion houses of the past three decades. I am so excited by this radical collaboration, which will give fashion lovers around the world the chance to wear special pieces by Maison Martin Margiela. This collaboration will be a great and memorable fashion moment.”

images: fashionbombdaily, shadders.net,http://www.redcarpet-fashionawards.com
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One thought on “What’s that jacket, Margiela?

  1. Pingback: Maison Martin Margiela for H&M Lookbook!!! « Fifi Fashion Addiction

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