Like H&M collaborating with tonnes of designers isn’t enough, the Swedish retailer has confirmed that they will be launching a luxury brand!!
The great thing about H&M is that their clothes are super trendy and affordable at the same time, creating a new chain might either be really good or terribly bad for the company especially for a company that sells at quite moderate prices.
Although the price range for the new brand hasn’t been confirmed yet, they have said it will be “slighty” higher than the usual H&M prices but will still stay within the business concept of: fashion and quality at the best price.
Will you be buying when it launches?